Digi has ‘Unlimited’ music for youth segment
Petaling Jaya, 12 August -DiGi Telecommunications Sdn Bhd (“DiGi”) today introduced DiGi Music Unlimited’s web and mobile music service, the first ever in Malaysia, in a strategic move to expand its presence in the youth segment.
For just RM5 a month, DiGi customers can enjoy unlimited downloads from www.DiGiMusic.com.my with an extensive music library from two of the world’s largest music labels, Universal Music and Sony Music.
Speaking at the launch, DiGi’s Head of Products and Segment Marketing, Albern Murty said that its new offering provides DiGi a compelling platform to make greater inroads into the youth market. “With over 50% of the Malaysian population made up of youth, this segment is an important and growing market for DiGi. We are planning to grow our current market share of 27%, with an ambition to capture a third of the youth segment.
“We have built strong affinity with this segment over the years and we look to create even more relevance by leveraging off the appeal of music which is a big part of their lives. DiGi Music Unlimited is about giving customers a holistic social music experience that will shape the future of music consumption in Malaysia.
DiGi Music Unlimited customers will pay no data charges – browsing and downloads – when they visit the website to personalise and share playlists and tracks with friends via SMS, e-mail and social networks. In addition, they can obtain exclusive content as well as invitations to unique music experiences such as exclusive gigs and premier concerts.
DiGi customers who sign up for DiGi Music Unlimited membership before the end of November 2009 will enjoy free access to the portal’s music library for the first 30 days. Members will also enjoy pristine quality digital music in Windows Media Audio (WMA) format files of up to 256 kbps.
The unlimited tracks that can be downloaded are DRM (Digital Rights Management) or copy-protected. In addition, customers can also download five (5) additional DRM-free songs every month and these can be transferred to other devices or shared via Bluetooth with their friends.
In collaboration with Universal Music and Sony Music, DiGi will organise a series of music events for DiGi Music Unlimited customers in the coming months. Kick-starting this will be a meet-and-greet session with pop sensation, Black Eyed Peas on 25 September and a concert featuring All American Rejects on 10 October.
To register for DiGi Music Unlimited’s music download service, send ‘On music’ to 2000. For more details, visit www.DiGiMusic.com.my
From www.mobile88.com.my
